There is a great deal of conventional wisdom about newsletters: They should be 4 to 6 pages long, they should contain a few graphics or pictures and lots of text, they look most professional in color, etc.
But what if you don't have enough news to fill 4 to 6 pages? What if graphics or images are the best way to convey your message? What if you are creating a newsletter on a tight budget?
The whole purpose of publishing a newsletter is to get it read. Forget conventional wisdom. Send an information-packed newsletter on an over-sized postcard. Make a well-conceived graphic do the job of a thousand words. Let our sales representatives suggest ways to control the costs of publishing your newsletter.