Black ink on white stock makes for a very traditional business card. It's almost always appropriate, but if you want to project a more sophisticated image and still keep the price down try a colored ink on colored stock. The right combination of colors will really make your business card stand out.

Another simple way to dress up the black text/white stock business card is to give it some "touch." In this example, the logo has been raised or "embossed" to make it stand out. This technique can also be used effectively in combination with colored ink and stock.

Nothing grabs the eye like color. In the first example, the black text/white stock business card is enhanced by the application of small amounts of color surrounding the company name.

In this example, a colored background is used to disguise the fact that this is really a black text/white stock business card.

Don't forget the reverse side of the business card. Putting information on the reverse side is an excellent alternative to cluttering up the front side. You can put a simple contact form on the reverse side with fields for name, telephone number, email address, etc. Or you can use the reverse side to record and confirm appointment information.

Who says a business card can only be front and back? This example shows a double-sized business card tent-folded to the dimensions of a standard-sized card. The large inside area can be used to list more information, a place to jot notes or make diagrams, etc. If the standard business card is just too confining, consider a folded card.

If you want to faithfully reproduce complex graphics or high-resolution photographs on your card, process color is the only way to go. Process or CMYK color breaks an image down into four color components and recombines them in the printing process for the illusion of continuous color.

Another way to add some class to your business card is to use raised lettering. In this printing process, the ink builds up on the surface of the paper and gives a distinct feel to the card. Consider raised lettering in various ink colors, on different paper stocks and in combination with process color.

For a truly customized card, use process color and "bleed" the graphics or colors right to the edges of the card. Add some raised text, and you've gotten about as far away from the black text/white stock business card as you can get.

Century Press, Inc. • 10443 Balls Ford Road • Manassas, VA 20109 • (703) 335-5663 • (703) 335-2480 fax
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